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Meet the Team who will change your Business
Elvira Arroyo
Multitalented Dedicated Account Manager, Mom of one
My name is Elvira, I'm originally from South Monterey County but now reside in the Central Valley with my husband, toddler and two dogs. When I'm not chasing around my toddler or supporting small businesses, I enjoy drinking coffee and doing outdoor activities with my family.
I am lucky enough to be a visual artist and that creative thread is woven into all else that I do. Complimentary to making art, I've discovered a love of writing and editing, and see the unlimited potential in the way wordsmanship can build and expand brand development too. My strong aesthetic sensitivity influences the tone, rhythm and texture of language, as well as visuals. With the recent influx of AI generated messaging, I believe there is still profound value in incorporating human touch and heart into the process of crafting how we speak to the tenents of business. For me, the exciting part of business support is understanding the making, thinking, dreaming and building of ideas along the way. I've been told that a superpower of mine is creative conversation itself, including the brainstorming of innovative processes: thinking out loud and abstractly, and then extracting actionables from there. The way we build ideas fascinates me because I think it ultimately reflects a lot about how we make meaning and build passion in our lives and businesses.
I'm so looking forward to hearing more about yours.
Jamie Ashforth
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Writer, Copy Editor, Interdisciplinary Artist, Dark Chocolate Lover
Amy Black
With over 20 years of experience in video production and media creation, I bring a passion for storytelling that has been honed through my work as a documentary producer for National Geographic and Discovery Channel.
Currently based in beautiful Monterey, I share my home with my husband, two wonderful children, and our cherished fur babies — two dogs who bring endless joy to our lives. When I'm not immersed in the world of media, you can often find me attending local theater, on the softball field, or exploring the scenic trails around Monterey with my family.
I look forward to connecting with you and sharing more stories through the lens of my experiences.
Making things visually appealing is my magic, let's create something amazing together!
Experienced Media Creator and Storyteller, Crafting Visually Stunning Narratives with Passion.
Kevin Diaz
I’m a passionate web developer with 20 years of experience in the industry. With a flair for creative design and technical precision, I excel at bringing clients' visions to life. I specialize in crafting user-friendly, visually stunning websites, and my expertise extends to SEO and marketing, ensuring that my projects not only look great but also perform exceptionally well. My background in filmmaking and photography adds a unique artistic touch to my web projects, making them stand out in a crowded digital landscape. When I’m not coding, I enjoy traveling and capturing the beauty of the world through my lens.
Web Developer Extraordinaire, SEO Guru, and Artistic Visionary.
Jay Rehani
Innovative Business Consultant, AI Strategist, and Creative Problem-Solver Balancing Logic and Artistry.
I'm a forward-thinking consultant dedicated to helping businesses work smarter, not harder. I deliver cutting-edge, AI-powered strategies in e-commerce, process automation, POS systems and operational optimization. With a passion for streamlining efficiency and driving growth, I aim to empower clients to thrive in today’s fast-paced digital world.
Beyond consulting, I am a self-taught musician who values blending creativity and precision in both business and art. My experience in singing, piano, and composition has allowed me to perform in musicals, churches, and talent shows. Teaching myself piano has instilled a deep sense of curiosity and perseverance, which I bring to every challenge. This creative foundation inspires me to approach problem-solving with fresh, innovative ideas that balance logic and artistry. One day, I'd love to release more of my own compositions.
Ashley Seeno
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I am a wife and mom to two amazing kids and now two boxers!! I love going on adventures with my family, the sunshine, the lake, the mountains, the ocean, great food, shopping and classic cars. We also enjoy truly love going to baseball games and there is nothing better than watching my kids do what they love!!
I am passionate about helping others and providing compassionate client support.
Multitalented Dedicated Account Manager, Mom of two
Meghan & Damien Simon
DM Solutions founders, pet lovers and solutions finders.
Hi, I'm Meghan, a born and raised Californian who came back to my home town of the Monterey Bay Area in 2021.
After achieving my BA degree in Sociology, I kept finding my way back to small businesses where I felt I could make the biggest positive impact by providing exceptional customer service. My computer skills, organization, and adaptability made me a vital resource, and I realized I wanted to help more small businesses, but on a bigger level.
Customer service and spreadsheets are my love languages during the day, and by night you will find me with my pets or overwatering my plants.
Damien was born and raised in France and moved to California in 2016 without speaking a word of English. It was, in fact, the first time he had ever crossed the French border. With his French business degree and more than 10 years of experience in both big and small corporations doing sales, customer service, and management, he obtained a job as a surf shop general manager a few months after he arrived in Santa Cruz. During his days off, you will probably find him building his camper van or behind his camera.
